BRAND NAMES IN IMAGE ADVERTISING DISCOURSE: ASPECTS OF INSPECTION

In the article, careful attention is paid to suggestive aspects of advertising discourse, in particular, such a variety it as image which sometimes equated with prestigious discourse. The purpose article study suggesting brand names goal performance following tasks: consider concepts and discourses; outline specifics identify varieties brands; find out image; prove importance discourse concentrated suggestogens. object was phenomenon suggestion, subject powerful components suggestion research process, methods were used, particular descriptive method (the prestige discourses, brand, image, name are described), analysis synthesis elements branded analyzed combined); contextual-interpretive activation clarified).The theoretical value lies deepening information about essence specificity capabilities they function practical significance that its results can be used teaching university courses communicative psycholinguistics, linguistics, theory language communication, effective etc. Such phenomena important strategy, considered. characteristics outlined: concentration meanings, common knowledge recognizability (authority). Thus, mostly identified, where interpreted form creating maintaining features various objects. leading role this played by trademarks ergonomics, when repeated many times become brands, is, marks product or service stands among similar ones. By involving different classes brand-names (brand-anthroponyms, brand-toponyms, brand-pragmanyms, etc.), advertisers strengthen We see prospects further detailing functional certain highlighting their structuralsemantic motivational features, increases influential contexts.